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Eastdog
06-08-2014, 07:40 PM
http://m.westernbulldogs.com.au/news/2014-08-05/bulldogs-announce-new-membership-partner

Bulldogs announce new membership partner

The Western Bulldogs today announced Lumo Energy as the Club’s 2015 membership and official energy partner.

Bulldogs Chief Executive Simon Garlick said the Club was pleased to align itself with a compatible organisation in Lumo Energy.

“Lumo Energy as a business is not dissimilar to the way we see our Club with its ongoing focus on its people and the regions it operates within,” Garlick said.

“This partnership allows us to continue to drive our strategic objectives around the west of Melbourne and beyond, add some additional value to our current and prospective members, and increase brand awareness for our newest partner.”

Lumo Energy Executive General Manager of Marketing and Sales, Tim Harrington said Lumo Energy’s brand values are consistent to those of the Western Bulldogs and the partnership was a good fit.

“Lumo Energy is excited to announce it is the membership partner for the Western Bulldogs,” said Harrington.

“The Club has a strong commitment to community and its fans that is celebrated not only within the AFL but the sporting arena in general.

This dedication is perfectly aligned to Lumo Energy’s passion for its customers and commitment to provide easy to use energy solutions.”

To coincide with the launch, current and lapsed members will have access to a number of special offers to switch to Lumo Energy.

Twodogs
06-08-2014, 09:35 PM
What's a membership partner do?

bornadog
06-08-2014, 09:47 PM
Lumo is up for sale, I wonder if the new owners will honour the partnership.

bulldogtragic
06-08-2014, 10:39 PM
What's a membership partner do?

Beats me. We don't have sponsors taking spots on our shirts, press conference boards (etc) and they're not a sponsor. I don't know what they do with that title other than get exposure without paying for a 'sponsor' rate.

Pembleton
07-08-2014, 04:42 PM
Presumably it means they get access to spamming us (dogs members) with discount offers while the club gets to promote the 'wide range of benefits' available to members.

That's the arrangement Origin Energy had with the club a while ago anyway. I think we could get $50 a year off your bills in that one.

Twodogs
07-08-2014, 05:33 PM
^^^^^^^^^^^^^^

I should have thought of that.