New logo in 2015.

[G-Mo77]

Looks like it's official

#bemorebulldog

512

[AndrewP6]

Haha was just about to post this. I like that new logo.

[bulldogtragic]

Love the photo, not sure on the tag line. Where's that out GMo?

[G-Mo77]

Where's that at? Whitten oval.

[Remi Moses]

Love the photo, not sure on the tag line. Where's that out GMo?

I like the tag line . Hope they go with that logo, as it actually looks like a bulldog and not a constipated cat

[craigsahibee]

Great logo.
#bemorebulldog or #updatemerchandise

[KT31]

http://i235.photobucket.com/albums/ee312/lankey28/Private/get_tmi_image.jpg
Not to shabby.

[anfo27]

Love it

[Scorlibo]

I must be one of the few fans of 'Robodog', I'll be sad to see it go! The new logo does seem like a good balance between commercial appeal and tradition though.

[1eyedog]

Love it nice work

[AndrewP6]

Only change I'd make would be to have the eyes face forward.

[Eastdog]

I like it. I like the fact is has the year we were established underneath. I like both this new one and the robodog one so not too fussed.

[chef]

I must be one of the few fans of 'Robodog', I'll be sad to see it go! The new logo does seem like a good balance between commercial appeal and tradition though.

Yeah im not a fan of the new logo, loved , Robodogo' and sad to see it go.

[Pickenitup]

Love it cant wait to get the new polo shirts with this on it.

[Maddog37]

I am a fan of the new one. Looks more grown up.

[Bulldog4life]

Love the new one

[Eze Dog]

Poor Robodog, you had a good run old boy.

[Topdog]

New one is great.

[mighty_west]

Also a fan of the new logo, robodog was god damn aweful.

[jazzadogs]

How many years had they used #gatherthepack for? I really quite liked that as a slogan, thought they would have kept it going...

New logo looks good...apart from looking like a two-legged dog.

[Webby]

I prefer our traditional logo. Dog guarding the ball. The one on the front of every season ticket from the 1930's through 1970's. Robodog was tired, but this one is a bit cartoonish for my taste.

I was hoping for something like the Canterbury-Bankstown one on display tonight.

[Greystache]

I liked Robodog, but I also like this one.

[F'scary]

I'd like to see Scoobie.

[bornadog]

I like it, looks mean

[G-Mo77]

I've never seen a problem with Robodog but I'm happy to make a change and I do like this new one.

[F'scary]

514

Family oriented logo

[Twodogs]

I like this new one a lot. I don't usually pay a lot of attention to logos but that's a good one.

[LostDoggy]

Too much blue and not enough red. Also don't like the navy colour the dog is outlined in.

[BulldogBelle]

I like it.
Can we please have it on our jumper.
Up on the chest, not on the tummy like Robodog was in the past.
Blue surround, burgundy red jumper and shorts,

[Ozza]

Thought Robodog was pretty slick on the merchandise.

This one looks better as a picture - but won't look as good on supporter-wear.

[azabob]

Why hasn't the club promoted this?

[Murphy'sLore]

I do like it (but I didn't mind robodog either). But as someone said above, it does look odd that it only has two legs! I guess I'll guess used to it... and at least it's kept its kicking feet??

[jazzadogs]

I'd say the club is going for the vital marketing strategy (I have no background in marketing so happy for someone to disagree), which I feel had worked reasonably well.
Lots of Twitter action, new hashtag being used, is exactly what they'd want. Assuming it's part of a larger campaign...

[SonofScray]

I'd say the club is going for the vital marketing strategy (I have no background in marketing so happy for someone to disagree), which I feel had worked reasonably well.
Lots of Twitter action, new hashtag being used, is exactly what they'd want. Assuming it's part of a larger campaign...

Maybe. Its more likely they are putting together other aspects of the campaign still and this element just went up ahead of schedule. They could be tracking pre launch social media data though, get a real sense of their ability to create and have content distributed without going too hard via traditional methods. Establish what the brand's reach is etc.

I like the logo. Glad to see a real Bulldog back in the mix.

[The Underdog]

Why hasn't the club promoted this?

Think you'll see an announcement this morning made in the Spotswood area

[bornadog]

Official now:

https://pbs.twimg.com/media/BzTft77CUAEvuQv.jpg:large

[bornadog]

https://pbs.twimg.com/media/BzTegofCMAAWanf.jpg:large

[bornadog]

Link here: http://www.westernbulldogs.com.au/news/2014-10-07/bulldogs-unveil-new-logo

Also great video at link

The Bulldog has taken a new visual form, after the Club officially launched a new, dynamic and bold logo at the iconic Pumping Station at Scienceworks in Spotswood this morning.

Representing the positive and transformative change the Club has experienced in the recent past, the new logo epitomises the character and spirit of the Club, its players and supporters.

Formally introduced in the 1920’s the “full bodied” Bulldog appeared within the Club’s emblem for over half a century until the 1980s. Since then, the Club has adopted three logos containing just the head of a Bulldog, with the last change taking place in 1999.

After an extensive rebranding process, which included feedback from representatives from all the levels of the Club, and in conjunction with creative agency Canyon, the new logo displays the fighting spirit in the Bulldog.
Chief Executive Simon Garlick said the new logo continues the exciting journey the Club has recently embarked on, and equally acknowledges its honoured heritage.

“With the exciting growth and evolution of our Club, we are ready for a new visual identity, one that reflects our core Club values, makes reference to our proud past and equally looks to an exciting and prosperous future — we believe we have achieved this with our new logo,” Garlick said.

The logo captures the personality of the Club, and as part of the new brand campaign, members and fans will be challenged to look at themselves and how they can #BeMoreBulldog.

[bornadog]

https://pbs.twimg.com/media/BzTlCBVCUAMlKf_.jpg:large

[Happy Days]

That red jumper is terrible and would have been dated 10 years ago.

[Greystache]

The white jumper looks great!

[Jeanette54]

What pick did we have to give up to draft a new logo ?????? :)

Although I quite liked Robodog, I think this one is closer to tradition; and particularly like the year in which we were established being included.

[bornadog]

What pick did we have to give up to draft a new logo ?????? :)

Although I quite liked Robodog, I think this one is closer to tradition; and particularly like the year in which we were established being included.

They seem to have dropped the year - have a look at post #37

[Jeanette54]

They seem to have dropped the year - have a look at post #37

Well that logo didn't last long....... did we fire the marketing department ?????????

[always right]

Like the logo but not a fan of it on the jumper. Too cartoonish for me.

[Twodogs]

The red is OK but where is the white? It just looks red and blue in the photo.

[Doc26]

Like the logo but not a fan of it on the jumper. Too cartoonish for me.

I hope that this doesn't become our away strip.

Although not as timeless as 'Proud', I quite like the remodeled logo for the time but it is far too juvenile / gimmicky to have emblazoned all over a playing strip.

Damn marketers. Fortunately they haven't got their hands on the blue home strip.

[Webby]

That red jumper is terrible and would have been dated 10 years ago.

Surely the white and red ones are training jumpers!!??
Please tell me they're not match jumpers??!!

[Daughter of the West]

Surely the white and red ones are training jumpers!!??
Please tell me they're not match jumpers??!!

In this Bulldogs Shop online they are listed as training jumpers.

[Remi Moses]

Agree^^
Just a normal white clash jumper is okay by me.
Like the logo and look good on a polo shirt

[Webby]

In this Bulldogs Shop online they are listed as training jumpers.

Phew, thanks!

[always right]

I'm with you Webby......happy if they are simply training jumpers.

[soupman]

Like the logo. Looks nice.

Hoping that those jumpers are pre-season jumpers at worst, do not fancy them in the real thing.

[bornadog]

https://pbs.twimg.com/media/BzUOAsAIEAEi7Ra.jpg:large

[BulldogBelle]

The white jumper looks great!

That red jumper is almost exactly what we need.

Red is a winning colour.

I would suggest that the mission and AFL logos be moved slightly higher. The bulldog be made slightly smaller and moved a bit higher to be more in the face of the opposition.

Red, bared teeth, mean look, tough look, energy - its good. The blue is nice, and the white is neat, but we don't want nice and neat.

[anfo27]

I need a new polo shirt. I like what the rough nut is wearing so I'll be getting myself one of those.

[The Bulldogs Bite]

The logo is OK - I like it, but I would prefer if the Bulldog was facing front on and maybe the shield/logo too. It would look more powerful this way.

The jumpers look pretty terrible..

[chef]

I don't like it.

[Bulldog4life]

I knew I had seen that Bulldog before. In the main street of Mornington. Not sure how to load. Here is the link.

http://morningtoncc.vic.cricket.com.au/pageitem.aspx?id=76323&id2=2&eID=818&entityID=

[Doc26]

I knew I had seen that Bulldog before. In the main street of Mornington. Not sure how to load. Here is the link.

http://morningtoncc.vic.cricket.com.au/pageitem.aspx?id=76323&id2=2&eID=818&entityID=

That's kind of hilarious. They're virtually identical. The dates would indicate that our new logo must've been in use by the MCC for the past 12 months or thereabouts. So who owns the copyright to this ?

[Bulldog4life]

That's kind of hilarious. They're virtually identical. So who owns the copyright to this ?

According to AFL news we do as from 2012.

[G-Mo77]

Their Twitter page has Robodog

https://twitter.com/Mornington_CC

[craigsahibee]

I need a new polo shirt. I like what the rough nut is wearing so I'll be getting myself one of those.

Same here. Ordered one this afternoon. Not shipped until 30th November

[bornadog]

According to AFL news we do as from 2012.

If you go to this thread:http://www.woof.net.au/forum/showthread.php?8868-Had-a-go-at-a-new-Bulldogs-logo/page7&highlight=logo

We discussed this back in 2012 so you are right.

Post from SOS:


Saw this onbigfooty (http://www.bigfooty.com/forum/threads/new-western-bulldogs-logo.962267/), poster claims it is on the ATMOSS site. Would expect this is something that pops up soon enough if that is the case:
http://pericles.ipaustralia.gov.au/tmimages/cgi-bin/get_tmi_image.pl?list=1497769.1&resolution=med

[Bulldog4life]

Their Twitter page has Robodog

https://twitter.com/Mornington_CC

Saw that too. Ironic.

[Bulldog4life]

If you go to this thread:http://www.woof.net.au/forum/showthread.php?8868-Had-a-go-at-a-new-Bulldogs-logo/page7&highlight=logo

We discussed this back in 2012 so you are right.

Post from SOS:

It appears we have been working on it for a while.

[SonofScray]

Saw that too. Ironic.

The immediate assumption and implied faux par on our behalf by some absolute muck rakers in the media this afternoon has been atrocious. Tom Elliot trying to cause a stink on radio and Twitter. No shame.

[Bulldog4life]

The immediate assumption and implied faux par on our behalf by some absolute muck rakers in the media this afternoon has been atrocious. Tom Elliot trying to cause a stink on radio and Twitter. No shame.

What I read it said the Western Bulldogs had a laugh about it. Best way to handle it.

[Doc26]

What I read it said the Western Bulldogs had a laugh about it. Best way to handle it.

Which is a good way to look at it. Hopefully it might even help promote our cause down that way in the off season.

[Greystache]

The immediate assumption and implied faux par on our behalf by some absolute muck rakers in the media this afternoon has been atrocious. Tom Elliot trying to cause a stink on radio and Twitter. No shame.

I suppose when your Dad's a crook you just assume everyone else is too.

[Webby]

That's kind of hilarious. They're virtually identical. The dates would indicate that our new logo must've been in use by the MCC for the past 12 months or thereabouts. So who owns the copyright to this ?

The Western Bulldogs had it registered two years ago. We held it back due to a glut of unsold merchandise with the old logo on it. The new logo was leaked on Google images two years ago and obviously someone from the Mornington CC knocked it off...

Which would be fine, but to have to put up with people on SEN today claiming that we knocked the logo off a suburban cricket club is insulting to say the least!

[Bulldog4life]

Mornington Football Club are also the Bulldogs and play in the red, white & blue. I noticed that when we moved down to the Peninsula so have followed them passively.

[Remi Moses]

Massive . Just massive ,good to see radio talking about the important issues....
Lost count on how many suburban football teams have the robo dog guernsey .
I mean really .....

[bulldogtragic]

I thought the bigger issue is that the explanation about the logo is the dog is looking to the west. But the dog is looking to his/her right, which is the east as the dog sees it.

Got to love contrived conversation...

[angelopetraglia]

Love the new logo. Slick launch from the club today too. Great work.

[boydogs]

http://puu.sh/c2PRD/1796f3903d.png

[w3design]

If the dog is heading South, then it is looking west...

[w3design]

Interesting that the logo on the Mornington Cricket Club website (http://morningtoncc.vic.cricket.com.au/) has been changed back to the "robodog" logo....