2017 Club Annual Reports

[bornadog]

Great breakdown and some interesting reading.

Revenue


Collingwood -$77,736,469
Hawthorn – $70,742,464
Essendon – $65,165,407
Richmond – $65,164,372
Carlton – $58,618,876
Geelong – $57,804,052
Brisbane – $52,060,420
Melbourne – $51,988,711
Western Bulldogs – $51,944,472
St Kilda – $47,952,666

Profit/loss


St Kilda – $5,267,414
Essendon – $5,054,186
Hawthorn – $4,933,128
Richmond – $3,063,298
Melbourne – $1,363,060
Western Bulldogs – $1,643,050
Carlton – $667,803
Geelong – ($339,849)
Brisbane – ($2,261,990)
Collingwood – ($2,732,624)



Gaming & Social Revenue


Collingwood – $22,887,477
Hawthorn – $19,087,366
Carlton – $18,825,869
Brisbane – $15,687,630
Essendon – $13,351,296
Melbourne – $11,641,049
Geelong – $10,537,358
Richmond – $7,180,170
Western Bulldogs – $7,061,232
St Kilda – $1,934,045

Gaming Profit


Collingwood – $6,037,992
Brisbane – $3,744,228
Melbourne – $3,720,679
Essendon – $2,276,154
Western Bulldogs – $1,390,994
Richmond – $942,060
St Kilda – $616,340
Hawthorn – No costs available
Geelong – no costs available
Carlton – no costs available.

Revenue without Gaming


Richmond – $57,984,202
Collingwood – $54,848,992
Essendon – $51,814,111
Hawthorn – $51,655,098
Geelong – $47,266,694
St Kilda – $46,018,621
Western Bulldogs – $44,883,240
Melbourne – $40,347,662
Brisbane – $36,372,790

Profit/Loss without Gaming


St Kilda – $4,651,074
Essendon – $2,778,032
Richmond – $2,121,238
Western Bulldogs – $252,056
Melbourne – ($2,357,619)
Brisbane – ($6,006,218)
Collingwood ($8,770,616)
Hawthorn – Not available
Geelong – not available.
Carrlton – not available.

Membership, Reserved seating


Collingwood – $23,126,822 (includes matchday)
Geelong – $16,039,108 (includes gate reciepts)
Hawthorn – $12,446,104
Essendon – $11,971,985
Carlton – $8,527,889
Western Bulldogs – $8,469,489
Melbourne – $8,057,900 (includes fundraising)
St Kilda – $7,477,148
Brisbane – $5,530,944
Richmond – Not Available

Revenue per member


Collingwood – $304.78 per member (includes matchday)
Geelong – $292.40 (includes fundraising)
Brisbane – $258.92 per member (includes gate)
Melbourne – $190.80 per member (includes fundraising)
St Kilda – $177.81 per member
Western Bulldogs – $177.73 per member
Essendon – $176.66 per member
Carlton – $169.45 per member
Hawthorn – $164.49 per member
Richmond – Not available

Gate takings


Melbourne – $5,366,974
Hawthorn – $5,117,239
Carlton – $3,023,882
Essendon – $2,368,742
Western Bulldogs – $1,856,728
St Kilda – $1,525,634
Brisbane – included in Membership
Richmond – Not available

Sponsorship & Marketing


Collingwood – $18,945,477
Geelong – $14,535,577 (inc fundraising)
Essendon – $14,326,352
Hawthorn – $14,155,211
Richmond – $13,638,619
Carlton – $12,662,263
Western Bulldogs – $10,544,220
Melbourne – $9,399,004 (inc fundraising)
Brisbane – $8,889,077
St Kilda – $6,170,905

Merchandise


Western Bulldogs – $2,537,563
Hawthorn – $2,088,983
Essendon – $2,066,030
Geelong – $2,065,559
Carlton – $1,300,900
Melbourne – $1,085,881
Brisbane – $771,375
St Kilda – $710,803
Richmond – Not Available

AFL Distributions


Brisbane – $20,932,600
St Kilda – $20,602,885
Western Bulldogs – $16,575,940
Melbourne – $15,713,629
Carlton – $13,669,151
Richmond – $13,627,896
Essendon – $12,945,389
Geelong – $12,116,718
Collingwood – $10,939,471
Hawthorn – $10,861,443

Football Department spending


Collingwood ($28,366,146) – includes AFLW, VFL.
Geelong – ($25,981,512)
Western Bulldogs ($25,489,964)
Melbourne – ($24,223,494)
Brisbane – ($24,712,245)
Carlton – ($23,841,372)
St Kilda – ($23,715,001)
Essendon – ($23,687,766)
Hawthorn – Not Available
Richmond – Not Available

AFLW Cost


Melbourne – ($699,970)

Assets


Hawthorn – $66,430,723
Collingwood – $48,713,041
Essendon – $45,362,544
Geelong – $38,218,519
Western Bulldogs – $37,690,400
Richmond – $37,332,992
Carlton – $26,206,220
St Kilda – $22,121,016
Melbourne – $18,012,858
Brisbane – $9,299,059

Liabilities


Geelong – $28,627,386
Brisbane – $22,432,913
Hawthorn – $19,898,341
St Kilda – $17,488,177
Carlton – $17,398,022
Collingwood – $16,134,623
Essendon – $12,854,759
Melbourne – $11,810,162
Richmond – $10,178,623
Western Bulldogs – $9,980,201

Equity


Hawthorn – $46,532,382
Collingwood – $32,578,418
Essendon – $32,507,785
Western Bulldogs – $27,710,199
Richmond – $27,154,369
Geelong – $9,591,133
Carlton – $8,808,198
Melbourne – $6,202,696
St Kilda – $4,632,839
Brisbane – ($13,133,854)

[bornadog]

Not sure where the interstate clubs are? (except Brisbane)

[Eastdog]

We love our merchandise :)

[Dry Rot]

That revenue per member figure for the Pies is impressive.

How did they do that?

Are Pies fans in black balaclavas pulling hold ups and car jackings, and blaming the Sudanese community?

[bornadog]

Apparently interstate clubs release their figures in February, so I can get an update later.

[Dry Rot]

Apparently interstate clubs release their figures in February, so I can get an update later.

My eye test suggests that the Swans are doing OK.

They'll probably never win another flag with Buddy, but he's been good for business. And, I must admit, he's pretty good watching live.

[Daughter of the West]

Interesting that Collingwood makes a huge gaming profit, but without it they're almost $9m in the red (if I'm reading the breakdown correctly).

Bit of a sad indictment on a club that's supposed to be the bastion of the working class - they're quietly sucking them dry.

I wish the dogs would get out of gaming. Problem is replacing the revenue stream, just ask the state government about that one.

[Twodogs]

Interesting that Collingwood makes a huge gaming profit, but without it they're almost $9m in the red (if I'm reading the breakdown correctly).

Bit of a sad indictment on a club that's supposed to be the bastion of the working class - they're quietly sucking them dry.

I wish the dogs would get out of gaming. Problem is replacing the revenue stream, just ask the state government about that one.


Have you heard of John Wren? Collingwood have always sucked their supporters dry. Wren helped to keep Collingwood a slum because it suited his purposes.

[Remi Moses]

We’ve always done well with merchandise. Reckon it’s the colours, and it’s drilled into us about buying merchandise from the club helps the bottom line

[westdog54]

The thing that impressed me the most is the liabilities. To have the lowest liabilities of any of the clubs is astounding. The ratio of liabilities to equity is equally impressive.

It's stunning that Geelong only have 9 mil in equity. It's horrifying that Brisbane are 13 mil in the red. That's a long way to claw back.

[comrade]

Pretty impressed with St Kilda's result. The best profit/loss figures of all the listed clubs, with comparatively little gaming and merchandise revenue.

They do get significant AFL distributions, but so do we.

Bodes well for us, with Ameet Bains no doubt having some influence on the Saints numbers.

[Happy Days]

That merch figure has to be a result of the premiership right? No way in a normal year with no extra memorabilia to flog would we be 20% better than the nearest club.

[Twodogs]

That merch figure has to be a result of the premiership right? No way in a normal year with no extra memorabilia to flog would we be 20% better than the nearest club.

For sure the premiership. Tge bulldog shop was cleared out the day after the GF. Lotsa people urgently needed bulldog stuff to prove they were Bulldog supporters!

[westdog54]

For sure the premiership. Tge bulldog shop was cleared out the day after the GF. Lotsa people urgently needed bulldog stuff to prove they were Bulldog supporters!

Plus all the specially produces premiership merch/dvds etc.

[Twodogs]

Plus all the specially produces premiership merch/dvds etc.


Yep, you'd have to be doing something majorly wrong if you win a flag and your merch doesn't sell. They were inventing things for us to buy last year.

[Doc26]

North Melbourne not represented.

[Twodogs]

North Melbourne not represented.



Good-O. Let's hope it's bad news then.