Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
comrade
You could throw as many personal incentives at people as you can think of, but many don't see it as enough. I've had numerous barneys on FB with non-members who all trot out excuses - my money is better spent on other things etc, I even had one who refuses to sign up as the club didn't do enough to combat scalpers during GF week.
We need to create a culture where signing up as a member is like joining a family/religion/cult. It's not 'what can the Bulldogs do for me' rather 'what can I do for the Bulldogs'. In the future, big stadiums may actually become obsolete with the advent of VR, so simply marketing memberships based on attending games needs to be re-thought.
I have said this for many years, but clubs continue to market the attendance side.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
comrade
You could throw as many personal incentives at people as you can think of, but many don't see it as enough. I've had numerous barneys on FB with non-members who all trot out excuses - my money is better spent on other things etc, I even had one who refuses to sign up as the club didn't do enough to combat scalpers during GF week.
We need to create a culture where signing up as a member is like joining a family/religion/cult. It's not 'what can the Bulldogs do for me' rather 'what can I do for the Bulldogs'. In the future, big stadiums may actually become obsolete with the advent of VR, so simply marketing memberships based on attending games needs to be re-thought.
Sporting organisations need to tread very carefully with VR. In the next 10 years it will become very powerful. The NBA already has it at select games. But think of half empty stadiums. The reason i go to games is the atmosphere. Kill the atmosphere you might kill the game.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
comrade
You could throw as many personal incentives at people as you can think of, but many don't see it as enough. I've had numerous barneys on FB with non-members who all trot out excuses - my money is better spent on other things etc, I even had one who refuses to sign up as the club didn't do enough to combat scalpers during GF week.
We need to create a culture where signing up as a member is like joining a family/religion/cult. It's not 'what can the Bulldogs do for me' rather 'what can I do for the Bulldogs'. In the future, big stadiums may actually become obsolete with the advent of VR, so simply marketing memberships based on attending games needs to be re-thought.
Agreed. I've told people to cut out one of the two coffees they have every morning to pay for the membership. These are the same people who are quick to jump off as soon as we become 'irrelevant' but have basked in the glory of our drought-breaking win. There are a lot of them.
Re: Membership 2017 - Target 50,000
Re: Membership 2017 - Target 50,000
I've seen quite a few more 2017 WB member stickers around than before so certainly we have gained more members but we now want to get 50K and beyond that's our ultimate objective. I wonder what our supporter to member ratio is there probably is a bit of a gap.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
Eastdog
I've seen quite a few more 2017 WB member stickers around than before so certainly we have gained more members but we now want to get 50K and beyond that's our ultimate objective. I wonder what our supporter to member ratio is there probably is a bit of a gap.
At one stage a few years ago we were the best in the league Eastie. I remember reading it.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
Bulldog4life
At one stage a few years ago we were the best in the league Eastie. I remember reading it.
Is this regarding the supporter/member ratio you mean B4L.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
azabob
What Do you mean by VR?
Virtual reality. Wearing a headset that stitches camera footage together so you can look around like you're there
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
Eastdog
Is this regarding the supporter/member ratio you mean B4L.
Yes Easty
Re: Membership 2017 - Target 50,000
Regretfully I will be removing my Bulldogs sticker from my car today. Too many envious opposition supporters looking to key my car after they lose to us. Shame. Bloody mean streets of Wheelers Hill.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
Bulldog4life
At one stage a few years ago we were the best in the league Eastie. I remember reading it.
I wonder if that was because those half-hearted supporters (or bandwagoners as they're commonly known) were to afraid to admit who they supported.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
1eyedog
Agreed. I've told people to cut out one of the two coffees they have every morning to pay for the membership. These are the same people who are quick to jump off as soon as we become 'irrelevant' but have basked in the glory of our drought-breaking win. There are a lot of them.
It was crazy to see all these bulldogs 'supporters' during GF week. I've never seen so many in my life.
But i didn't really care. At the end of the day, their elation and joy from the win is just not comparable to what the die-hards like ourselves experienced. Similar to that of a hawthorn fan seeing a flag. What we experienced was very unique. The pain was worth it.....i think :confused:
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
boydogs
Virtual reality. Wearing a headset that stitches camera footage together so you can look around like you're there
That with sport is a thing?
Gulp
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
boydogs
Virtual reality. Wearing a headset that stitches camera footage together so you can look around like you're there
Interesting. The NBA are already broadcasting this way? Do you know if it also imports the sound and atmosphere from the stadium or just show the sport product in 3D? I have a mental image of me and my mates staggering around a lounge room with big goggles on trying to replicate the game experience. I'd do it but I'm sure someone will make the big mistake and wee in my laundry hamper thinking they are in the toilet.
Quote:
Originally Posted by
always right
Regretfully I will be removing my Bulldogs sticker from my car today. Too many envious opposition supporters looking to key my car after they lose to us. Shame. Bloody mean streets of Wheelers Hill.
They pulled the members sticker of my dads car during his funeral. If I had caught them doing it there would have been another body to go into the incinerator with him. The body may or may not have been dead when we pushed it in.
Re: Membership 2017 - Target 50,000
Quote:
Originally Posted by
always right
Regretfully I will be removing my Bulldogs sticker from my car today. Too many envious opposition supporters looking to key my car after they lose to us. Shame. Bloody mean streets of Wheelers Hill.
What kind of tosser looks at someone's car and goes, "Gee - this person obviously doesn't support the same AFL side that I do", willfully takes out their keys and proceeds to damage someone else's property? Like, seriously?!?
I'm sorry that's happened to your car AR.