Quote Originally Posted by angelopetraglia View Post
There are no shareholders to pay profits or dividends too. I'm not sure what metrics the senior team are rewarded on, but it should be about growing the game, particpation, audience and crowds, not necessarily revenue. You could grow profit and kill the game.

The AFL is a very different beast to a for profit business that really has three key stakeholders, a) shareholders b) their team c) customers. You are always balancing the need of those three, if you prioitise one too far, it normally spells trouble.
I get the theory but in practice an organisation like the AFL (and realistically many NGOs) and a corporation are not really any different. The AFL may not pay shareholders but I'm not convinced that maximising revenue is not their primary goal (look at the fixture, actual custodians of the game would at least introduce some sort of equity over 2-3 years if they were serious about running a fair competition)