So every year some clubs have success based on tweaks to game plan, how they transition the footy or the structures / types of players they put in key roles. Then clubs try to copy their blueprint and do it better the following year, sometimes with success and sometimes without.

Geelong seem to find a way to slightly reinvent themselves each year and remain competitive.

So?. While everyone is zigging this year, should we be zagging? What could our points of difference be with the cattle and coaching staff we have? How could we make that work and catch other teams sleeping or throw their list strategy and recruitment out?