Broadcasting rights

[hujsh]

There are no shareholders to pay profits or dividends too. I'm not sure what metrics the senior team are rewarded on, but it should be about growing the game, particpation, audience and crowds, not necessarily revenue. You could grow profit and kill the game.

The AFL is a very different beast to a for profit business that really has three key stakeholders, a) shareholders b) their team c) customers. You are always balancing the need of those three, if you prioitise one too far, it normally spells trouble.

I get the theory but in practice an organisation like the AFL (and realistically many NGOs) and a corporation are not really any different. The AFL may not pay shareholders but I'm not convinced that maximising revenue is not their primary goal (look at the fixture, actual custodians of the game would at least introduce some sort of equity over 2-3 years if they were serious about running a fair competition)

[GVGjr]

It's a control move by the AFL to ensure one of the broadcasters maintains what's probably already in place.

[angelopetraglia]

I get the theory but in practice an organisation like the AFL (and realistically many NGOs) and a corporation are not really any different. The AFL may not pay shareholders but I'm not convinced that maximising revenue is not their primary goal (look at the fixture, actual custodians of the game would at least introduce some sort of equity over 2-3 years if they were serious about running a fair competition)

I don't think we are too far apart in what we are saying.

I'm guessing the key metrics are TV audience numbers, crowds, memberships and grass roots particpation. To hit the first three they stack the fixutre to maximise those numbers at the expense of smaller drawing clubs like ours.

They want equity on the playing field, because that drives interest and crowd numbers. They are not pursuing equity in the fairness of the fixture for each club from a financial or coverage perspective as that doesn't align with their key metrics.

"Show me the incentive, I?ll show you the outcome"

[Uninformed]

Dani Laidley just got a job.

Would presage a significant dive in ratings.